The way we access content is fundamentally changing. Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens. Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.
YouTube and Facebook, which between them boast 19 billion daily views worldwide, offer huge online platforms to video content producers but television is also entering the market.
Sky’s new TV service Sky Q includes an online video section, bringing together content from many digital creators, including Barcroft Media, Red Bull Media House and GoPro. And youth brand Vice recently announced that its first European linear TV channel, Viceland, would launch in September.
MCNs are big business, with the leaders among them like Vice, Maker Studios, Red Bull and Fullscreen proving adept at reaching young people, often reaching hundreds of millions of viewers globally.
Having traditionally built their audiences for online stars like PewDiePie and Zoella principally through YouTube, MCNs are increasingly branching out to find new audience on other platforms, including Facebook, as well as more traditional outlets like theatrical-release films and TV channels.
Sky’s Group CEO Dana Strong is confirmed as the first international keynote for the conference, marking her first European outing since her appointment earlier this year.
The initial line-up of industry leaders also confirmed to speak at the conference includes Tim Davie, Director-General BBC; Alex Mahon, CEO, Channel 4; Carolyn McCall, CEO, ITV; Richard Sharp, Chair of the BBC and Mark Thompson, Chairman, Ancestry.com and Former President and CEO of The New York Times Company.
Further high-profile speakers will be announced in the coming weeks.
The five short form shows will offer audiences unique and easily shareable comedy content and introduce upcoming talent.
The two shorts for Dave’s YouTube channel include Big Zuu’s Wrap Clash, a new fun brand new food competition that will pit Big Zuu against social media stars to create the best wrap.
Luke Hyams, Head of Originals EMEA at YouTube, discusses how trends and passions on the platform inform and inspire commissioned content, how YouTube Originals fits within the wider streaming community and just how YouTube truly becomes somewhere with something for everyone in a session hosted by Rhianna Dhillon, 6Music Film & TV Critic.
Cécile Frot-Coutaz, head of YouTube, EMEA, has urged broadcasters to form more partnerships with the Google-owned platform, which this summer was revealed to be the third most-watched video service in the UK after the BBC and ITV.
Speaking at the RTS Digital Convention, the former Fremantle CEO emphasised that her company had plenty of evidence to show that legacy platforms seeking young audiences would be smart to cement their ties with the video-sharing platform.
She joined YouTube in 2018 from global production giant Fremantle, where as CEO she oversaw international hits like the Idol franchise and X Factor.
“It’s very different to working in TV in a vast number of ways…YouTube speaks a different language…The first thing that hits you are the acronyms…
“What strikes most people when they come in from outside is how collaborative the culture is.
Jane Turton, CEO of All3Media, joins Cecile Frot-Coutaz, Head of YouTube, EMEA, in conversation as part of the RTS Digital Convention 2020.
Cecile and Jane discuss the differences in culture between tech companies and the more traditional production sector, the next generation of creatives, capturing audiences on tech platforms, and the challenges of keeping YouTube a safe space.
TikTok screen wipes
TikTok has allowed any of us to become social media famous, with the app showcasing new talent surfacing from viral trends that anyone can participate in.
One of the most popular trends is the #WipeItDown challenge, which shows users as their normal selves in a mirror before wiping the mirror down to reveal a surprising alternative image.
Stars such as Jason Derulo and Will Smith have had fun with the trend. The videos are set to the song Wipe It Down by BMW Kenny and Theelboy.