YouTube

Social Media Muscles in on TV

The way we access content is fundamentally changing.  Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens.  Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.

Digital gurus hail 'most exciting time' for online video

YouTube and Facebook, which between them boast 19 billion daily views worldwide, offer huge online platforms to video content producers but television is also entering the market.

Sky’s new TV service Sky Q includes an online video section, bringing together content from many digital creators, including Barcroft Media, Red Bull Media House and GoPro. And youth brand Vice recently announced that its first European linear TV channel, Viceland, would launch in September.

Beyond YouTube: What are the new online channels?

MCNs are big business, with the leaders among them like Vice, Maker Studios, Red Bull and Fullscreen proving adept at reaching young people, often reaching hundreds of millions of viewers globally.

Having traditionally built their audiences for online stars like PewDiePie and Zoella principally through YouTube, MCNs are increasingly branching out to find new audience on other platforms, including Facebook, as well as more traditional outlets like theatrical-release films and TV channels.

Is trust still a fundamental duty for PSBs?

From left: Ben McOwen Wilson, Vikki Cook, Deborah Turness, Aasmah Mir, Martin Lewis and Ed Williams (Credit: RTS/Richard Kendal)

Trust isn’t scientific, it’s instinctive, it comes from the gut, not from the brain,” Martin Lewis told the Cambridge audience, and he should know. The founder of MoneySavingExpert.com, consumer business warrior and the man who sued Facebook and won is also the most trusted man in Britain, according to Google.

How TV can compete for the eyes of Gen Z

Rob Chapman, Amber Gill, Caspar Lee, Timothy Armoo and Paul Bojarski (Credit: RTS/Richard Kendal)

Video-sharing platform TikTok was the word on everyone’s lips leaving the second session, “Exploring Gen Z”. Many had not heard of the Chinese-owned social media sensation, but were keen to find out more in order to reach the elusive next generation of viewers. Many market researchers describe Generation Z as those born after 1997.

Defined by session chair Rob Chapman as the generation “for whom 9/11 wasn’t a coming of age event”, Gen Z were instead shaped by the recession of the last decade.

Online content comes of age

Share the Hair (Credit: Barcroft TV)

There’s a long-standing TV industry conception that online original content is too low in quality, too niche and too difficult to make profitable. But that view is starting to look obsolete thanks to inventive ­digital-first companies such as Barcroft Studios, Little Dot Studios and others. Successful business models for premium online content are emerging as both profits and awards start to roll in.

A global shift to home-grown

Netflix commissions from Germany, India and Spain

The old saying “Think global, act local” is the new mantra for the Net­flix-led, global tech platforms as they push for ever greater numbers of subscribers. In recent months, Net­flix, Apple and Amazon have all started to open offices, staffed largely by locally grown TV commissioners, in the UK and other non-US markets. Simultaneously, the tech platforms are ramping up local marketing efforts.

Amazon has also jumped into local sports markets, purchasing major live sports rights for the UK, including a Premier League football package and US Open tennis rights.

All about editing: Blue Planet II's editor on how he put together some of the show's iconic scenes

(Credit: BBC)

Like most editors, Matt Meech started out as a runner, working at a post-production house in Soho where he spent his spare time learning how to use editing software Avid.  

Matt put together a showreel which impressed his bosses enough for them to give him a job as an assistant editor.