The way we access content is fundamentally changing. Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens. Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.
YouTube and Facebook, which between them boast 19 billion daily views worldwide, offer huge online platforms to video content producers but television is also entering the market.
Sky’s new TV service Sky Q includes an online video section, bringing together content from many digital creators, including Barcroft Media, Red Bull Media House and GoPro. And youth brand Vice recently announced that its first European linear TV channel, Viceland, would launch in September.
MCNs are big business, with the leaders among them like Vice, Maker Studios, Red Bull and Fullscreen proving adept at reaching young people, often reaching hundreds of millions of viewers globally.
Having traditionally built their audiences for online stars like PewDiePie and Zoella principally through YouTube, MCNs are increasingly branching out to find new audience on other platforms, including Facebook, as well as more traditional outlets like theatrical-release films and TV channels.
Only a few days before Robert Kyncl sat down for his international keynote session at this year’s RTS Convention, he was on the red carpet in New York for that most exclusive of affairs, the annual Met Gala, presided over militarily by Anna Wintour.
It is testament to the cultural significance of YouTube’s chief business officer that the Vogue supremo invited Kyncl to fill a whole table at the Gala with his own guests, mostly super-successful content creators on YouTube.
In a stirring session that set that the scene for the 2021 RTS Cambridge Convention, the event’s Chair, Ben McOwen Wilson, encouraged his audience to face up to the biggest challenges to the British television ecosystem. These included the audience shift to digital, the power of the streamers and the problems of how to represent Britishness accurately on the screen, both to UK audiences and overseas.
Robert Kyncl, YouTube's Chief Business Officer for more than a decade, explores the global rise of the Creator economy, the creative competition he sees globally and the trend of more creative talent going direct to audiences and bypassing traditional models, and shares his thoughts on what this means for television as we know it.
Los Angeles theatregoers may think they’re dreaming when they turn up to a brand-new venue in Inglewood, in the heart of the city, and spot a familiar symbol on its façade – the bright red play sign of its owner, YouTube.
Why would the world’s most-viewed website, and a celebrated pioneer in disruptive digital content, want to invest in something as old-school as a live theatre?
Ben McOwen Wilson, Managing Director of YouTube UK & Regional Director of EMEA, and Theresa Wise, CEO of Royal Television Society, reveal what they are looking forward to at this year’s RTS Cambridge Convention.
Sky’s Group CEO Dana Strong is confirmed as the first international keynote for the conference, marking her first European outing since her appointment earlier this year.
The initial line-up of industry leaders also confirmed to speak at the conference includes Tim Davie, Director-General BBC; Alex Mahon, CEO, Channel 4; Carolyn McCall, CEO, ITV; Richard Sharp, Chair of the BBC and Mark Thompson, Chairman, Ancestry.com and Former President and CEO of The New York Times Company.
Further high-profile speakers will be announced in the coming weeks.