Evan Shapiro

The future of the media universe – is scale the only way?

Local content offers a way forward for UK broadcasters and producers – in television, big is not always best. In the “new era of media”, claimed media cartographer Evan Shapiro during an effervescent presentation: “The user is in complete control of what they’re watching.”

Focusing on the big tech players that dominate his map of the most valuable media and tech companies, he said: “You can’t beat them at scale. In fact, in many cases, you have to work with them and compete with them simultaneously… you have to both bear-hug them and keep them at arm’s length.