MCNs

Digital gurus hail 'most exciting time' for online video

YouTube and Facebook, which between them boast 19 billion daily views worldwide, offer huge online platforms to video content producers but television is also entering the market.

Sky’s new TV service Sky Q includes an online video section, bringing together content from many digital creators, including Barcroft Media, Red Bull Media House and GoPro. And youth brand Vice recently announced that its first European linear TV channel, Viceland, would launch in September.

Beyond YouTube: What are the new online channels?

MCNs are big business, with the leaders among them like Vice, Maker Studios, Red Bull and Fullscreen proving adept at reaching young people, often reaching hundreds of millions of viewers globally.

Having traditionally built their audiences for online stars like PewDiePie and Zoella principally through YouTube, MCNs are increasingly branching out to find new audience on other platforms, including Facebook, as well as more traditional outlets like theatrical-release films and TV channels.