Alex Mahon warns of TV's generational time bomb
Introducing the first session of the Convention, Cambridge Chair and Channel 4 CEO, Alex Mahon, posed a stark question: “Is there simply too much content?”
And then a follow-up – “And with content as king, hasn’t distribution now become King Kong?” – before offering some typically honest answers.
“We’ve been in a frantic race for eyeballs, advertising dollars and subscription cash, and that race, like some kind of gigantic global grand prix, has been driven by hubristic spending on video creation.