Alex Mahon

Now that the threat of privatisation is no longer looming, Alex Mahon can focus on other items in the Channel 4 in-tray: recovering from the economic downturn; accelerating its digital strategy; and coming up with new hits.

In a wide-ranging interview that covered everything from company culture to the channel’s relationship with government and industry partners, Mahon first addressed the struggles of the UK’s indie sector.

Toshiba, Sharp, Panasonic and Metz are joining the Freely line-up, after existing partners Hisense and Bush joined in April and May 2024, respectively.

Freely is backed by the BBC, ITV, Channel 4 and Channel 5, and integrates all of its live TV channels and on demand content in one place, for free, via compatible smart TVs. STV and S4C’s content is also available.

All that is required is a WiFi connection, which removes the need for an aerial or satellite dish. But Freely viewers can use an aerial to access more terrestrial channels.

Broadcasters, production companies and ­streamers must ensure “this industry is synonymous with talent, opportunity and inclusivity, and not the scandals of #MeToo”. 

Introducing the first session of the Convention, Cambridge Chair and Channel 4 CEO, Alex Mahon, posed a stark question: “Is there simply too much content?”

And then a follow-up – “And with content as king, hasn’t distribution now become King Kong?” – before offering some typically honest answers.

“We’ve been in a frantic race for eyeballs, advertising dollars and subscription cash, and that race, like some kind of gigantic global grand prix, has been driven by hubristic spending on video creation.

"Five months ago the Channel 4 team set out to determine what the new ‘video day’ for consumers is really made of, with an original research project. I will talk a little about what we did and what we found and then some experts will join me on stage to help interpret our research.

To make sure we were properly prepared for this RTS discussion, we set ourselves some harder questions than just ‘what is the video day?’:

Ask Alex Mahon to name the best bits about her job and without hesitation she says it’s when outstanding programmes receive the recognition they deserve. It could be a breakthrough comedy such as Derry Girls or Russell T Davies’s bittersweet It’s a Sin – or the recent Cannes Grand Prix winner, Film4’s The Zone of Interest, Jonathan Glazer’s German-language Holocaust film based on the Martin Amis novel.

When, at the beginning of November last year, Channel 4 celebrated its 40th anniversary with a lavish party, complete with a sit-down dinner, at London’s Victoria & Albert Museum, many of those attending wondered if they were witnessing the end of an era.