The Hype Life will focus on the lives of the popular TikTok collective The Hype House, who are a group of Gen Z influencers who collectively have over 150 million followers.
Viewers will see the unvarnished truth of what day-to-day life looks like for the group, and discover what motivated the social media stars to join TikTok and create The Hype House.
“There’s a huge opportunity for news broadcasters to tell the softer or more interesting stories through the platform – also [stories] that aren’t necessarily so time relevant. That’s basically what our audience want,” said Edward Lindeman, TikTok’s European strategy manager.
“I don't really want to go on the platform and hear about [Brexit] – but I am interested in learning new things and discovering content.”
Video-sharing platform TikTok was the word on everyone’s lips leaving the second session, “Exploring Gen Z”. Many had not heard of the Chinese-owned social media sensation, but were keen to find out more in order to reach the elusive next generation of viewers. Many market researchers describe Generation Z as those born after 1997.
Defined by session chair Rob Chapman as the generation “for whom 9/11 wasn’t a coming of age event”, Gen Z were instead shaped by the recession of the last decade.
Chair
Rob Chapman, CEO & Partner, Founders Intelligence
Speakers
Amber Gill, Love Island Winner 2019 and Influencer
Caspar Lee, Vlogger and Entrepreneur
Timothy Armoo, CEO, Fanbytes
