“There’s a huge opportunity for news broadcasters to tell the softer or more interesting stories through the platform – also [stories] that aren’t necessarily so time relevant. That’s basically what our audience want,” said Edward Lindeman, TikTok’s European strategy manager.
“I don't really want to go on the platform and hear about [Brexit] – but I am interested in learning new things and discovering content.”
When the BBC spiced up one of TV’s oldest formats to create Strictly Come Dancing, few thought it would create the holy grail of TV – a genuine pop-culture phenomenon that glued all ages to the box.
That was almost 15 years ago. Come Dancing, the show that inspired Strictly, first appeared in 1950, surviving in all its flouncy glory until 1998. It remains to be seen if even Strictly can last that long.
The eight-part Saturday night entertainment show will seek out the UK’s most talented dancers in search of best performer.
The Greatest Dancer will find talented dancers from all different types of dance, from Bollywood to ballet; jazz to jive; tap to tango.
“With the continued success of Strictly Come Dancing, the BBC is undoubtedly the home of dance," said Kate Phillips, Controller Entertainment Commissioning for the BBC.
