Freely enters the fray

Jonathon Thompson stands outside, smiling to the camera

Two decades on from the launch of its big brother Freeview, can Freely enjoy the same success in a different TV landscape? Freely is a new service from the UK PSBs, due to launch in the second quarter of 2024. It will deliver free live and on-demand TV to the growing number of homes that receive their content via the internet to a smart TV.

Freely has already revealed its arc-and-two-dots brand identity, dubbed Freemoji, together with its electronic programme guide interface and information on how channels will be organised.