Alex Mahon

CEO Alex Mahon made a forthright defence of Channel 4’s place within television’s new ecosystem. She said that channels such as hers were “a vital counterweight to the growing concentration of power that is in the hands of just a few tech behemoths, [which] increasingly decide what we read, what we watch and what we listen to”.

Mahon highlighted the importance of Channel 4’s programmes, which added “piquancy to large domestic audiences”. She said that they resonated “in a way that’s important and big enough to be important to our whole society”.

Are we at peak unscripted content? Session chair Tim Davie noted that – while there was no short-age of good news for the genre (18 of the 20 top-performing original programmes on broadcast TV in the US that summer had been formatted entertainment) – there were worrying signs for the genre. The UK was still producing hit formats, but margins were declining and it was no longer the fastest growing market for original formats.

Chair

Tim Davie, Chief Executive, BBC Studios

Speakers

Tim Hincks, Co-CEO, Expectation

Stephen Lambert, CEO, Studio Lambert

Alex Mahon, CEO, Channel 4

All4 has grown in popularity in recent years with an increasing collection of box sets that users are able to watch on-demand, including Chewing Gum, National Treasure and Peep Show. 

Testing of Channel 4’s new SVoD service, All4+ begins in December with a sample group participating in a beta test using a web-only version of the service.

The beta test will include offering the ad-free service to the sample group for £3.99 per month, the same price as ITV’s Hub+.

Alongside the new regional HQ in Leeds, Glasgow and Bristol will become new Creative Hubs for the broadcaster. 

Leeds was chosen over the shortlisted cities Manchester and Birmingham following an extensive pitch process, with over 30 pitches from cities and regions across the UK assessed against Channel 4’s vision and objectives.

If Channel 4 was being set up for the first time today, “you would not plonk it in SW1,” observed Alex Mahon, its newish Chief Executive. She explained that she had an advantage coming in fresh to the London-based broadcaster in October 2017, when it needed a deal with government on a new national HQ and dispersing jobs to the regions.

As leader of one of the world’s largest media and entertainment companies, Bakish will share his views on global media trends, how Viacom is capitalising on shifts in consumer, technological and market dynamics, and his expectations for the future.

The announcement comes amid a slew of new commissions and announcements from the broadcaster, as Chief Executive Alex Mahon and Director of Programming Ian Katz, addressed Channel 4 staff about the future of the channel.

Katz revealed a five-point plan which, he believes, will secure the broadcaster against threats posed by competitors, and will ensure that Channel 4 retains its crown as the youngest-skewing public service channel in the world.

Among those aims was a renewed focus on comedy for the channel and its on-demand platform All4.