Are we at peak unscripted content? Session chair Tim Davie noted that – while there was no short-age of good news for the genre (18 of the 20 top-performing original programmes on broadcast TV in the US that summer had been formatted entertainment) – there were worrying signs for the genre. The UK was still producing hit formats, but margins were declining and it was no longer the fastest growing market for original formats.
It may be Carolyn McCall’s first RTS Cambridge but she knows what she wants from the convention’s speakers. They should be positive and provocative. She also wants to hear from the voices of the people who consume the content.
“There is no point going into the Cambridge Convention with an attitude of ‘It’s all doom and gloom’. Yes, there are challenges but the opportunities for content creators have never been greater,” she emphasises.