Gogglebox

The future of advertising

Rita Clifton and Richard Huntington sit in two separate pictures placed side by side

Amid the ever-changing media landscape, how can advertisers harness partnerships and consumer insights to give brands more “bang for their buck”? That was the question global branding expert and session chair Rita Clifton wanted answered, along with which factors her panellists thought “will stay the same” and “which will be totally different”.

Line of Duty stars and Craig David join Gogglebox for Stand Up to Cancer

Adrian Dunbar, Vicky McClure and Martin Compston (credit: Channel 4)

The Line of Duty big guns Ted Hastings, Kate Fleming and Steve Arnott will pause hunting down bent coppers to become experienced channel hoppers, with co-stars Adrian Dunbar, Vicky McClure and Martin Compston joining the show.

Adrian Dunbar commented: “It’s an honour to be part of the esteemed Gogglebox line up especially when it’s raising money for the phenomenal work Stand Up To Cancer do.”

David Abraham delivers RTS London Christmas Lecture 2019

David Abraham (Credit: Phil Barnes)

Speaking at the RTS London Christmas Lecture, he predicted that despite the growth of streaming services a lot of people would still be watching live, scheduled TV in a decade.

He said: “In ten years’ time linear TV will be distributed by IPTV, but scheduled TV will still be important, that more passive way of consuming curated content will have a very important role, not least in news and entertainment.”

Jane Turton discusses her new role as Chair of the RTS and her love of television

From her first days working in television as a founder member of Meridian, the South of England regional ITV company, Jane Turton knew that she’d landed in exactly the right place professionally.

“I’ve always loved being in TV. It’s full of interesting people,” she says. “TV is always exciting. The product – if we’re allowed to call it that – is fascinating – part manufacturing business, part creative, part art, part commerce. TV brings all that stuff together in a way that is challenging and interesting.”

What does the future hold for unscripted television?

Emma Willis in The Circle (Credit: Richard Kendal/ Channel 4)

Are we at peak unscripted content? Session chair Tim Davie noted that – while there was no short-age of good news for the genre (18 of the 20 top-performing original programmes on broadcast TV in the US that summer had been formatted entertainment) – there were worrying signs for the genre. The UK was still producing hit formats, but margins were declining and it was no longer the fastest growing market for original formats.

Lydia Noakes’s TV Diary

Lydia Noakes (Credit: Paul Hampartsoumian)

My week starts the way it has done most Mondays for the past three years – sitting in a university library. There’s one big difference. At this time of year, there is a veil of calm. The underlying current of stress has dissipated. It’s a big change from the tensions of exam season a month ago.

Chairs stand unoccupied and academic books are tossed aside. I am finally on my last chapter. This one is entitled “The real world of television”.