In one way, the career of David Abraham has come full circle. He began his working life in advertising – and, in his latest role, running his own company, Wonderhood Studios, he is once again involved in producing TV commercials, as well as making TV programmes. With his trademark heavy-rimmed glasses and carefully judged wardrobe, Abraham still looks like he might have stepped out of the pages of ad bible Campaign at its 1980s’ peak.
Speaking at the RTS London Christmas Lecture, he predicted that despite the growth of streaming services a lot of people would still be watching live, scheduled TV in a decade.
He said: “In ten years’ time linear TV will be distributed by IPTV, but scheduled TV will still be important, that more passive way of consuming curated content will have a very important role, not least in news and entertainment.”