With AVOD growing rapidly as a key, non-subscription revenue model, how are broadcasters taking advantage?
How are AVOD (ad-supported video on demand) and FAST (Free advertiser supported TV) developing as an alternative to SVoD and broadcast TV? How is broadcaster VoD developing in the mix and what are advertisers looking for- more targeted and personalised ads? What are the demographics of IP-delivered TV?
Is streaming TV additive or substitutional to linear broadcast TV? Is leaning into AVoD and FAST the answer to the decline of linear TV advertising?