Television Advertising – Then and Now

Television Advertising – Then and Now

Thursday, 20 May, 2021
1700-1800hrs

Location

Online
United Kingdom
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Television advertising in the UK began on 22 September 1955 with the launch of ITV, the first commercial channel and competitor for the BBC. ITV’s first contractor, Associated Rediffusion, went on air, broadcasting to London on weekdays.    

Fast forward 65 years and the advertising landscape is unrecognizable.  A whole new vocabulary has entered the industry- AVoD, monetization, personalization, microtargeting, dynamic ad insertion, virtual product placement to name just a few. 

This RTS Thames Valley Creative Technology event has gathered together some of our industry’s leading experts to explain how traditional television advertising works today (remembering it’s worth approx. £3.7 billion pa); how Advertising funded VoD works and the technology it uses and any overlap with linear television broadcasters; how product placement technologies have developed to allow products to be placed in content that has already been produced; and how the advertising agency buyers navigate this new world of choice for their clients. 

Our panel of experts will include…… 

 David Joel – Head of Commercial, Clearcast 

David has re-joined the advertising sector as Commercial Director at Clearcast. As a service provider funded by the major sales houses Clearcast ensure commercials are compliant and ready for transmission. Having spent many years at ITV covering areas from airtime sales, programme acquisition and broadcast he has for the last 10 years been on the supplier side of global rights management and content delivery. With the proliferation of platforms the commercial supply chain now needs to be reactive to the demands of advertisers and publishers who have needed to adapt to the fast changing viewing habits. David’s experience as both a broadcaster and service provider is helping to address these challenges.

 Justin Gupta - Head of Broadcast and Entertainment, Google (UK & Ireland)  

Justin is Head of Broadcast & Entertainment for the UK & Ireland in Google's Strategic Partnerships team. His current focus is enabling advanced video advertising in OTT and Connected TV, having worked on dynamic ad insertion for a number of sports broadcasters, ad insertion on linear TV (via HbbTV) and a number of other opportunities for VoD and Live IPTV monetisation across EMEA. 

Justin has been with Google for 15 years, including 2 years working on Google Video and YouTube. Prior to Google, he spent 5 years at the BBC (later Red Bee Media) working on operations for the BBCi interactive TV services. Passionate about TV, user experience and advertising, Justin brings his industry experience and technical knowledge to this complex and evolving space. 

For the last 10 years, Justin has also been a people manager and has been involved in a number of programmes to champion diversity and inclusion. He was featured in the Financial Times "Top 100 Influential BAME Tech Leaders in the UK" for 2019, for his work on driving inclusion in the tech sector and broadcast industry.   

 Nikita Panchal - Marketing Director, Bubble Agency 

A qualified Chartered Marketer (CIM), a member of the Chartered Management Institute (MCMI), and both a marketing bachelor's and master's graduate, Nikita is the Marketing Director at Bubble Agency. Over the past decade Nikita has worked across a variety of sectors, including fintech, education, accountancy, recruitment - and now media and entertainment. 

 Dr Philip McLauchlan - Chief Scientist, Mirriad

Through the 1990s Phil was a computer vision researcher at the industry’s foremost research groups. In 2000 he co-founded Imagineer Systems, winning a Sci-Tech Academy Award in 2013 as lead developer of the Mocha visual effects software. This was followed by a Technical Emmy in 2019. His work has focused on products and applications derived from understanding of perception of motion, shape and recognition. From 2006 to 2018 he was the leader of the team creating both the design and engineering aspects of Mirriad's pioneering in-content advertising solution. Since 2018 he has been Chief Scientist of Mirriad, concentrating on computer vision, automation, machine learning and branded integrations and effects in live video. 

 Peter Kemp - Media Strategist 

Pete has a breadth of knowledge and experience that spans over 20 years and he has held senior office in almost every aspect of the advertising agency industry.   

Half of Pete’s 20+ years has been spent in Public sector comms, most notably as the media strategist for smoking cessation. This led Pete to successfully set up and run WPP’s bespoke government agency (M4C), to manage all £200m of government paid media spend under the Cabinet Office’s media buying framework.   

Pete also has significant private sector experience across FMCG, retail, motors, and finance – covering clients such as Unilever, Boots, Co-op, Toyota, Danone, MBNA, Nationwide, and Lloyds Banking Group. Pete has gained this experience across a broad set of agencies ranging from media planning, media buying, full service, creative, media trading, market research and content agency. This has given Pete a unique perspective and understanding of the industry from multiple standpoints. 

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Television advertising in the UK began on 22 September 1955 with the launch of ITV, the first commercial channel and competitor for the BBC. ITV’s first contractor, Associated Rediffusion, went on air, broadcasting to London on weekdays.