Is AVoD the new SVoD?

With AVOD growing rapidly as a key, non-subscription revenue model, how are broadcasters taking advantage?

How are AVOD (ad-supported video on demand) and FAST (Free advertiser supported TV) developing as an alternative to SVoD and broadcast TV? How is broadcaster VoD developing in the mix and what are advertisers looking for- more targeted and personalised ads? What are the demographics of IP-delivered TV?

Is streaming TV additive or substitutional to linear broadcast TV? Is leaning into AVoD and FAST the answer to the decline of linear TV advertising?

Key industry figures discuss what the future holds for linear TV in a world of streaming

Wayne Garvie, Reemah Sakaan and David Lynn (Credit: RTS/Richard Kendal)

Will the future of streaming be defined by SVoD (subscription video-­on-demand) or free, advertising-funded video-on-demand – or can they both prosper? Those were the big questions ad­dres­sed by BritBox launch director Reemah Sakaan and Viacom International Media Networks chief David Lynn.

Speaking on the day that the “best of British” SVoD announced a deal with Channel 5, Sakaan was asked by session chair Wayne Garvie how she was going to “persuade my mum and dad to spend £5.99 a month on BritBox”?