Advertising-supported on-demand TV is the coming thing. Industry insiders are convinced it is the key to maintaining subscriptions at their current high levels. Despite many viewers’ aversion to ads, the belief is that people will put up with them in return for lower monthly fees.
The Keeping Families in Film campaign was launched in early April, via an open letter signed by many leading lights from TV and film, to stop vital talent being lost through parenthood. The signatories include Keira Knightley, Jodie Whittaker and Cillian Murphy, as well as broadcasting union Bectu and the Writers’ Guild of Great Britain.
Keeping Families in Film urges productions to become more family friendly, with the aim of every production including an amount in their budgets for childcare by 2024.
In one way, the career of David Abraham has come full circle. He began his working life in advertising – and, in his latest role, running his own company, Wonderhood Studios, he is once again involved in producing TV commercials, as well as making TV programmes. With his trademark heavy-rimmed glasses and carefully judged wardrobe, Abraham still looks like he might have stepped out of the pages of ad bible Campaign at its 1980s’ peak.
