Advertising-supported on-demand TV is the coming thing. Industry insiders are convinced it is the key to maintaining subscriptions at their current high levels. Despite many viewers’ aversion to ads, the belief is that people will put up with them in return for lower monthly fees.
The three-year partnership aims to tackle obesity in young people by reaching 90% of UK children through the TV.
The health and wellbeing initiative hopes to change long-term behaviour towards eating and exercise across all communities.
‘Eat Them to Defeat Them’, an advertising campaign partnership between Veg Power and ITV, aims to increase vegetable consumption among children, of whom 80% do not eat enough.