VoD

Channel 4 launches new ad targeting solution

All4 logo (Credit: Channel 4)

Dynamic TV will allow advertisers to deliver personalised adverts to viewers across a number of devices, including desktop and mobile VoD platforms, smart TVs, gaming consoles and the small screen.

Suzuki and Boots will be the first advertisers to use the solution, allowing the companies to collate first-party data from Channel 4 and personalise advertisements based on demographics, data, time of day, location and weather.

TV comedy experts examine the challenges facing the genre

Nerys Evans, Simon Lupton, Gregor Sharp, Jessica Knappett and Boyd Hilton

The classic sitcom no longer rules the TV schedules in the way that shows such as Fawlty Towers, Open All Hours and Porridge did in the 1970s. Or does it?

A panel of TV practitioners attempted to tease out the answer last month at an RTS early-­evening event, “No laughing matter: how does comedy fight back?” This stimulating debate made one think that we could be living through another golden age of TV comedy without necessarily knowing it.

RTS Young Technologist Michael Colyer: Treading the path to formats unknown

IBC 2015

"Ensure you are wearing comfortable shoes" read the last line of the email sent to me from the RTS regarding what I’d need for my first ever IBC experience. With that - I slipped on my new smart shoes I’d bought from Topman the day before to try and ‘look the part’ before setting sail for Heathrow’s Terminal Five. It was just a few short hours later that the service 4 tram pulled in to Station RAI and I got my first look at the venue. “Ah,” I thought to myself as that last line re-read itself in my mind, “really wish I’d had a chance to bed these in”.

TV diary: Peter Bazalgette

Peter Bazalgette

Apparently, I've not contributed a diary since 2010. Perhaps I only get invited in election years. In May 2010, I was also asked to review the different channels' election coverage by The Guardian.

On that occasion, I called it decisively for Sky News. ITN was fine but less dramatic. And the BBC, with its ship-of-fools party and an over-academic Vernon Bogdanor and a swingometer that couldn't cope with a three-way race and, and, and...