The evolution of technology is having a dramatic impact on TV advertising and this influence is felt across advertising, scheduling, TV platforms and the broadcasters.
The advent of targeted advertising poses new questions about the role and jurisdiction of advertisers across VOD, data and linear TV services. This new offering supplies consumers with tailored and personal advertising which arguably improves the TV viewing experience by making it more relevant – which is a benefit for everyone in the TV industry.
Key industry players provide an insight into how the impact of technological change on the TV industry. They will specifically discuss how TV advertising has changed, whether targeted advertising is as beneficial to both consumers and the industry, and discover who exactly owns the TV ad break.