Is targeted advertising the future of TV?

Is targeted advertising the future of TV?

Wednesday, 24 May, 2017
6.30pm for a 6.45pm start

Location

The Hospital Club
24 Endell Street
London
WC2H 9HQ
United Kingdom
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Early Evening

The evolution of technology is having a dramatic impact on TV advertising and this influence is felt across advertising, scheduling, TV platforms and the broadcasters.

The advent of targeted advertising poses new questions about the role and jurisdiction of advertisers across VOD, data and linear TV services. This new offering supplies consumers with tailored and personal advertising which arguably improves the TV viewing experience by making it more relevant – which is a benefit for everyone in the TV industry.

Key industry players provide an insight into how the impact of technological change on the TV industry. They will specifically discuss how TV advertising has changed, whether targeted advertising is as beneficial to both consumers and the industry, and discover who exactly owns the TV ad break.

Please click here to book your ticket.

Speakers: 
Chair: Anna Dobbie, reporter at M&M Global, a trade publication for the advertising, media and marketing industry.
Rich Astley, Chief Product Officer, Addressable TV, GroupM
Simon Cook, Product and Business Development Director, YouView
Chris Ladd, Senior Manager, Advertising, Media & Campaign Management, Nationwide
Jonathan Lewis, Head of Digital and Partnership Innovation, Channel 4
Jamie West, Deputy Managing Director, Sky Media UK & Group Director Of Advanced Advertising Sky
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Location Details

24 Endell Street
London
WC2H 9HQ
United Kingdom

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The evolution of technology is having a dramatic impact on TV advertising and this influence is felt across advertising, scheduling, TV platforms and the broadcasters.