Saatchi & Saatchi

The future of advertising

Rita Clifton and Richard Huntington sit in two separate pictures placed side by side

Amid the ever-changing media landscape, how can advertisers harness partnerships and consumer insights to give brands more “bang for their buck”? That was the question global branding expert and session chair Rita Clifton wanted answered, along with which factors her panellists thought “will stay the same” and “which will be totally different”.