Carolyn McCall

ITV's Carolyn McCall: "BritBox won't compete with Netflix"

Speaking to the Broadcasting Press Guild this week, McCall covered a wide range of topics, including the uncertain advertising climate sparked by Brexit, comedy and digital news.

On BritBox she said, “The thing that’s going for BritBox is that it’s not American content, it’s not Starz, it’s not Showtime, it’s not HBO, it’s not all that [stuff] you are getting on Sky, you are going to get on Apple,” she said.

“It’s about the British consumer and about British content.

 “This is distinctively British-originated content. It’s highly differentiated.”

ITV CEO Carolyn McCall talks creativity and brand

Carolyn McCall talking to Tim Hicks (Credit: RTS/Paul Hampartsoumian)

As a programme supplier to ITV, Expectation co-founder Tim Hincks felt he had to deny that he might pull some pun­ches when interviewing ITV CEO Carolyn McCall. He announced to laughter that he would be asking her all the difficult questions, such as “where she went on holiday and what her favourite colour is.… I will absolutely go for it.”

McCall looked relieved at the distraction of Hincks’s humour as she was appearing at her first RTS London conference just two days after reports that the broadcaster might be bidding for Endemol Shine Group (ESG).

What lies ahead for ITV's new CEO Carolyn McCall

For many people working in TV, the only opportunity they have had to observe Carolyn McCall has been at The Guardian’s annual post-MacTaggart lecture dinners, held at the Edinburgh TV festival.

As the newspaper’s Chief Executive, she co-hosted the events alongside then-editor, Alan Rusbridger. This lack of visibility in TV circles is about to change as she prepares to take over as the first female head of ITV.