ITV CEO Carolyn McCall on "supercharging streaming", the advertising downturn and Big Brother
The past few years have been eventful for most, but the highs and lows of ITV’s fortunes have been particularly pronounced. Its advertising revenues were hit hard by the pandemic, but the broadcaster bounced back to achieve record advertising in 2021-22. At the end of 2022, there was another watershed moment: it launched ITVX, its heavyweight streaming service to replace ITV Hub with a combined 26,000 hours of ITV and Britbox content. But, this year, its advertising revenues have again slumped.