Big Brother

ITV announces major change to Celebrity Big Brother cast announcement

From Love Island’s Chloe Burrows, to Wagatha Christie victim Rebekah Vardy, to Reggae Reggae sauce creator Levi Roots, there are many rumours floating around social media as to who will be the next household names turned housemates. But fans will have to wait a little longer to lay these rumours to rest.  

ITV revealed via X (formerly Twitter) that the cast will only be announced live in the launch show – a major shake up from the 2023 civilian series, where the cast were pre-announced, and the show was pre-recorded.

Celebrity Big Brother to return in 2024

The logo for Big Brother, an eye filled with brightly coloured circles, in turn containing simple signs like a question mark or broken heart

The new series will air on ITV1 and STV, followed by hour-long companion show Celebrity Big Brother: Late & Live every night on ITV2 and ITVX. Late & Live will feature evictees’ first live interview after leaving the Big Brother house, as well as debate and commentary from special guests.

The Celebrity Brother: Live Stream will make a comeback, showing live footage from the house long after Celebrity Big Brother: Late and Live. The livestream will air every night of the week on both ITVX and STV Player.

ITV CEO Carolyn McCall on "supercharging streaming", the advertising downturn and Big Brother

The past few years have been eventful for most, but the highs and lows of ITV’s fortunes have been particularly pronounced. Its advertising revenues were hit hard by the pandemic, but the broadcaster bounced back to achieve record advertising in 2021-22. At the end of 2022, there was another watershed moment: it launched ITVX, its heavyweight streaming service to replace ITV Hub with a combined 26,000 hours of ITV and Britbox content. But, this year, its advertising ­revenues have again slumped.

ITV reveals Big Brother eye’s makeover for new reboot

Big Brother is returning from a five-year hiatus, and at a new home on ITV2 and ITVX. The new cast of housemates will be able to enjoy the classic tasks, nominations and eliminations that were seen in the original 19 series, however, they will stay in the house for just six weeks instead of 12.

The iconic logo’s rebranding nods to the new contemporary feel ITV wants for the show. The eye is comprised of circles showing hashtags, lips, several eyes, and the words “Big Brother”.

ITV2 to relaunch Big Brother in 2023

ITV2 made the announcement during the final of Love Island 2022, dropping a surprise teaser in the final ad break. The iconic Big Brother eye was seen pasted over an ITV2 ident as the theme tune played.

The format will remain largely the same, with a new cast of housemates from all walks of life moving into the Big Brother house for up to six weeks as cameras capture their every move.