ITV will take a different tactic in announcing the much-speculated cast for the upcoming series of Celebrity Big Brother.
From Love Island’s Chloe Burrows, to Wagatha Christie victim Rebekah Vardy, to Reggae Reggae sauce creator Levi Roots, there are many rumours floating around social media as to who will be the next household names turned housemates. But fans will have to wait a little longer to lay these rumours to rest.
ITV revealed via X (formerly Twitter) that the cast will only be announced live in the launch show – a major shake up from the 2023 civilian series, where the cast were pre-announced, and the show was pre-recorded.
Following each episode of the main show, AJ Odudu and Will Best will host Celebrity Big Brother Late and Live, which will hold the exclusive exit interviews for each expelled contestant. Additionally, the live stream will return on ITVX to follow the VIP housemates “into the small hours”.
ITV saw great success with their Big Brother reboot in 2023, with its launch episode receiving almost twice the number of viewers than its own reality TV titan Love Island.
The Celebrity Big Brother launch show will be broadcast live on 4 March 2024 at 9.00pm.
The wait is almost over... Celebrity Big Brother returns Monday 4th March at 9pm on ITV1, @ITVX and @WeAreSTV #CBBUK pic.twitter.com/4Bj64R9CF2
— Celebrity Big Brother UK (@bbuk) February 19, 2024
