Bob Bakish

Viacom chief Bob Bakish discusses future streaming possibilities

Viacom chief Bob Bakish (Credit: Paul Hampartsoumain)

It was Viacom founder Sumner Redstone who coined the phrase “content is king”. The company’s President and CEO, Bob Bakish, is also associated with a term that defines a media era: he dubbed the streamers, such as Amazon and Netflix, “frenemies”. He used the description recently to explain the fact that, although big producers and channel owners fear the streamers for eroding viewing figures, they can also make money by supplying the tech giants with shows.