Channel 4 will trial a paid ad-free version of Channel 4’s on-demand service All4.
All4 has grown in popularity in recent years with an increasing collection of box sets that users are able to watch on-demand, including Chewing Gum, National Treasure and Peep Show.
Testing of Channel 4’s new SVoD service, All4+ begins in December with a sample group participating in a beta test using a web-only version of the service.
The beta test will include offering the ad-free service to the sample group for £3.99 per month, the same price as ITV’s Hub+.
The findings from the trial will be evaluated in early 2019 and will impact the future development of All4+ as well as Channel 4’s partnerships with third-parties to grow All4’s roster of content.
The trial of the SVoD makes up part of Channel 4’s chief executive Alex Mahon’s aims to add more investment in All4, to compete with the services provided by the FAANGs.
Mahon recently discussed Channel 4 with Tim Hincks at the RTS London Conference in 2018.
The trial will follow ITV’s planned launch of an ad-free subscription service Hub+.