Alex Mahon on how Channel 4 has risen to the challenge at the RTS Digital Convention 2020
They say that times of crisis often bring out the best in people and organisations. For an example of this, look no further than how Channel 4 has adapted to postponed productions and an alarming fall in advertising over the past six months.
“In a crisis, when you have to change really fast, Channel 4 is actually amazing,” the broadcaster’s CEO, Alex Mahon, told Tim Hincks, co-CEO of Expectation, at the RTS’s Digital Convention.