SVoDs

Our friend in Scotland: Simon Pitts talks ratings and life in Scotland

Simon Pitts (Credit: Paul Hampartsoumian)

Audiences flock to the BBC during moments of national importance. That’s the received wisdom, anyway. Think World Cup finals, the Queen’s Speech or big news days. After a career in commercial TV, I’d become resigned to this. Until I moved to Scotland, that is.

It’s different here. Partly, that’s because Scots watch more TV than anyone else in the UK, an average of 25 more minutes per day last year, to be precise (thanks for asking).