Mike Darcey

Content wins in battle of sale versus scale

From left: Mike Darcey, Kate Bulkley, Matthew Garrahan, Mathew Horsman and Tim Hincks (Credit: RTS/Paul Hampartsoumian)
The genesis of the event, “Sale or scale”, lay in 21st Century Fox boss James Murdoch’s comments at last year’s RTS Cambridge Convention on the benefits of size: “Scale buys confidence to invest strategically and take risks, and supports the development of new technologies and innovation.”