Kate Bulkley

Branded content comes of age | Highlights

The highlights from our panel discussion on how the entertainment values of editorial TV content, talent and other editorial assets are being used to create more advertising and funding opportunities across the UK TV industry.

The panel included Channel 5's Commissioning Editor for Factual Entertainment, Greg Barnett, Joint Managing Director at Rumpus Media, Emily Hudd, Wavemaker's Head of Integrated Delivery, Saj Nazir and Channel 4's Controller of Funded Content, Simon Wells.

Commissioners, advertisers and producers discuss the future of ad funded TV

Greg Barnett, Saj Nazir, Kate Bulkley, Simon Wells and Emily Hudd (Credit: Paul Hampartsoumian)

At a jam-packed RTS early evening event in late October, a panel of leading commissioners, producers and advertising experts explained how to make branded programming – and identified some of the pitfalls.

Greg Barnett, long-serving commissioning editor for factual entertainment at Channel 5, argued that the way programmes are being made is changing.

Brian Roberts: The king of US cable TV

A lot has been written about a recent taxi ride that may change the face of UK television. Brian Roberts, the CEO and Chair of US media and technology company Comcast, was visiting London when he asked his cabbie for his opinion of Sky TV.

It may have seemed like an innocent question, but the driver was so effusive about Sky that, so the story goes, the next thing you know, Comcast was launching an audacious £22bn bid to buy the UK-based pay-TV giant. 

Content wins in battle of sale versus scale

From left: Mike Darcey, Kate Bulkley, Matthew Garrahan, Mathew Horsman and Tim Hincks (Credit: RTS/Paul Hampartsoumian)
The genesis of the event, “Sale or scale”, lay in 21st Century Fox boss James Murdoch’s comments at last year’s RTS Cambridge Convention on the benefits of size: “Scale buys confidence to invest strategically and take risks, and supports the development of new technologies and innovation.”
 

In Conversation with Matt Brittin | Full session

Watch the full session of Matt Brittin, President of EMEA Business & Operations, Google in conversation with journalist Kate Bulkley at the sold out RTS evening event. Brittin talks about his Google's place in the TV industry, touching on subjects such as fake news, British original content and the development of YouTube Red.

Read the event report and watch the highlights video here