Sky Sports

A cagey game for sports rights

India vs England second Test, 2021 (Credit: BCCI/Pankaj Nangia)

The topsy-turvy Test series in India is bringing much-needed entertainment – though, latterly, little cheer for England fans – during lockdown. When time is hard to fill, what could be better than six hours plus of cricket a day shown on free-to-air TV.

There were many raised eyebrows when Channel 4 bought the rights to the four-Test series. Why would a channel that prides itself on risk-­taking and a young demographic clear its morning schedules for a game with an elderly and declining fan base?

Winners, losers and own goals: Live sport in lockdown

At an RTS event in September, some of the leading figures in sports broadcasting recalled the moment when the Covid-19 lockdown brought down the curtain on live sport in the UK.

“It was a moment that had been coming,” said Sky Sports Managing Director Rob Webster, looking back to the March lockdown. “Our Italian colleagues were ahead of us in terms of the virus and their sport. It was only a matter of time.

Winners, Losers and Own Goals - Live Sport in Lockdown

How do you manage an entirely live sports TV channel – without any live sports taking place? With no sport and no fans, this panel will investigate how the ever-resilient TV industry adapted to fill entire daily schedules which suddenly became empty overnight.

We will hear from major sporting brands in the UK to find out their initial and then longer-term approach. The panel will talk about the innovative ways broadcasters, programme makers and the wider sports industry adapted to the challenging circumstances – and the value new and existing technology delivered.

Can Amazon top the league of sports broadcasters?

Liverpool's striker Mohamed Salah (credit: AP Photo/Jon Super)

A run-of-the-mill English Premier League fixture on a Tuesday evening early next month is set to be one of the most significant football matches to be played in more than two decades.

That is because the game between Crystal Palace and Bournemouth will be the first ever to be broadcast live and exclusively by one of the tech giants.

Amazon, the global digital platform and retailer, is showing this and 19 other Premier League games to UK audiences during December via its subscription service Amazon Prime after paying about £90m for a three-year deal.

Sky VR gets up close with the Haka

In partnership with Sky Sports, Sky VR is bringing rugby union closer than ever before in this powerful documentary which will bring the legacy of the Haka to light.

The film, says Sky VR’s executive producer Neil Graham “transports the viewer into the heart of the world’s most iconic sporting and cultural ritual.”

The virtual reality film follows the journey of a young Maori man as he explores the ancient cultural traditions which drive rugby in New Zealand.

Sky Sports to show every match in ICC Women’s Cricket World Cup

The matches will be available on TV and across other Sky Sports platforms, making Sky the first-ever UK broadcaster to show every game of an ICC Women’s World Cup.

Viewers will be able to enjoy the excitement and drama of every moment, as England look to reclaim the trophy that they last won in 2009. 

Ex-England captain Charlotte Edwards will join Isa Guha in the studio for the final at Lord’s to bring viewers all the action as it unfolds. 

Sky Academy welcomes RTS Futures members

RTS Futures were given an exclusive tour of the Sky Academy in Osterley (credit: Paul Hampartsoumian)

The visit attracted more than 30 students, recent graduates and people working in an entry-level TV role who benefited from the advice of Sky trainers. Megan Cooper, senior leader at the Sky Academy Careers Lab, organised the event, which included two sessions with Sky talent and a tour of the company’s broadcast facilities and studios.

Sky Sports boxing pundit Spencer Fearon – a former professional fighter whose life went off the rails – drew on his own often difficult experiences in a lively motivational talk.