Covid-19 created an unprecedented challenge for many broadcasters but those working in live sports arguably had the toughest pivot to make – and at speed.
How do you manage an entirely live sports TV channel – without any live sports taking place? With no sport and no fans, this panel will investigate how the ever-resilient TV industry adapted to fill entire daily schedules which suddenly became empty overnight.
We will hear from major sporting brands in the UK to find out their initial and then longer-term approach. The panel will talk about the innovative ways broadcasters, programme makers and the wider sports industry adapted to the challenging circumstances – and the value new and existing technology delivered.
From Olympic repeats to crowd noise being added to matches, the panel will share experiences and case studies about how Covid-19 transformed live sports broadcasting in 2020 with new approaches adopted and technology utilised. They will also discuss how they are handling broadcasting in the ‘new normal’ and thoughts on the road to recovery across new seasons with the return of live sport.
Speakers:
- Silvia Di Gregorio, UK Sports Innovation lead, NTT Data UK
- Simon Green, Head of BT Sport
- Rob Webster, Managing Director, Sky Sports
- Chaired by BT Sport’s Reshmin Chowdhury
