How children's TV came out of the pandemic stronger
The resilience and ingenuity of broadcasters and producers as they adapted their children’s content to lockdown was emphasised at a joint RTS London and Children’s Media Foundation (CMF) event, “Kids, Covid and content”, in October.
Louise Bucknole, VP of programming for kids at ViacomCBS Networks International UK & Ireland, recalled how Covid-19 had forced producers to make Channel 5’s pre-school service Milkshake! virtually.