TV sports

The mixing of sport's TV economy

It’s more of a trickle than a flood, but live sport is returning to free-to-air television. Women’s football, cricket’s new The Hundred competition and, most recently, Super League rugby have all signed deals that give terrestrial TV the right to show some live matches.

Super League rugby games will air on free-to-air TV for the first time in the competition’s history in 2022 after a two-year deal was agreed with Channel 4. Sky Sports will show the overwhelming majority of fixtures, while Channel 4 will show 10 games.

TV sports reboots

On 12 March, Arsenal manager Mikel Arteta tested positive for coronavirus, sending his team and staff into self-isolation. The following morning, the Premier League threw in the towel – it was obvious that it was no longer possible to play football during the Covid-19 epidemic.

The rest of football and pretty much all sport followed. At a stroke, the schedules of the UK’s specialist sports broadcasters had been emptied.