A commercial partnership has been agreed between Channel 4 and YouTube.
The partnership is part of Channel 4’s mission to become a digital first broadcaster for younger audiences.
The deal will mean that hundreds of hours of Channel 4 and E4 hit shows such as 8 Out Of 10 Cats, SAS: Who Dares Wins and The Dog House will be available on YouTube.
Channel 4 will also be able to sell its own advertising around the shows, allowing an increase in new revenue streams.
YouTube is used by 98% of online 18-34-year-olds each month and the partnership will accelerate Channel 4’s digital growth and ability to reach young audiences.
From May selected programmes will be made available to watch on YouTube 30 days after being broadcast on Channel 4 and E4.
Chief Executive of Channel 4, Alex Mahon commented: “Innovative strategic partnerships are Channel 4’s speciality, and this new relationship with YouTube is another which will ensure we continue to keep growing our reach with young audiences and build on our unrivalled digital success.
“Together with YouTube we have created a powerful consumer channel full of our brilliant Channel 4 content. This will engage even more viewers through the enhanced reach and digital scale of YouTube, combined with the dynamism of the Channel 4 brand.”