Often competitors, Facebook, Twitter and YouTube share a stage and their experiences of becoming TV-like.
The way we access content is fundamentally changing. Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens. Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media. Networks such as Facebook, Twitter and YouTube are now an integral part of the UK’s video landscape, reaching tens of millions of users every day. What’s more, they have become the platforms of choice for many younger audiences, often at the expense of traditional linear TV.
But what are these platforms long-term ambitions in video? And what are the implications of their growth, not just for viewers, but for content creators, traditional broadcasters and advertisers? And who stands to actually make any money from the explosion in online video traffic? This session will explore the impact of social platforms and how they are redefining our relationship with video.