social media

Social Media Muscles in on TV

The way we access content is fundamentally changing.  Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens.  Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.

Building a Buzz 3: Social Media Masterclass

Join our panel of experts as they discuss, step by step, how diverse platforms including Facebook, Twitter and Instagram work to boost audience engagement, along with the latest tools available for creating high quality shareable content.

This session is not to be missed if you want to: build your fan-base, engage your audience, and most importantly increase your viewing figures.

Speakers

All about algorithms: how broadcasters were seduced by social media

(Credit: iStockphoto.com)

My name is Richard and I used to be a social media evangelist. Yes, I know, it’s shameful and hard to believe. But, back in the 2000s, the infant social media held such promise for broadcasters and audiences alike. In those sun-dappled days, we used to talk about the promise of interactivity, empowering the audience, real connection and insight into their thoughts and ideas. All this and free distribution!

How social media is transforming the way we experience television

The director of TV social media outfit SMMS added that half of viewers also look up the hashtag of a show to see what people are saying.

At an entertaining and informative masterclass, Booth argued that it makes sense to use social media to engage with audiences. “Social media is transforming the way people experience TV,” she said. “They’re using it to decide what to watch.” 

Why social media is the new watercooler

(Credit: Navada Group)

The panel of film marketing specialist Jo Taylor, Eximo Marketing founder Andi Jarvis and RTS NI Chair and Stellify Media joint managing director Kieran Doherty discussed the influence of social media platforms on audiences at Belfast arts venue, the MAC.

The panel was chaired by Hugh Odling-Smee, project manager of Film Hub NI, one of nine hubs around the UK that aim to increase audiences for independent cinema.

Inside Sky's Election Campaign: Covering the election off air and online with Richard Evans

Evans oversees all of the social media platforms for Sky News and manages the channel's relationship with those platforms - an exciting position to have in the midst of an impromptu election period. 

There is so much online engagement surrounding the election, how much does social media represent the voting public and how can Sky get the facts across in a way that will interest people? 

We spoke to Evans about how people engage online during an election, how Sky News use social media for such events, and what they have in store for election night.

The challenge of bringing Formula One to a digital-obsessed audience

When Bernie Ecclestone’s reign as Formula One’s ringmaster finally came to an end earlier this year, it was accompanied by a frisson of disbelief. Until that moment, it had felt as though the former used-car salesman who had built Formula One from a disparate cottage industry into an $8bn business was indivisible from the sport he bestrode.

But, in taking the decision to oust the 86-year-old from a meaningful management role, the sport’s new owner – Liberty Media – was underlining its intention to modernise a product whose appeal appeared to be flatlining.