The way we access content is fundamentally changing. Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens. Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.
The Voice UK is one of BBC One's biggest Saturday evening 'shiny floor' shows, with a particular emphasis on engaging its loyal audience through social media, across platforms, before, during and after every episode.
In a short time Facebook Watch has come a long way. Rarely a week goes by without its parent, Facebook, attracting negative publicity for allegations that someone, somewhere is using the social media behemoth for nefarious purposes, with or without the possible involvement of the Russian state.
By contrast, the video-on-demand service Facebook Watch appears to be immune to such criticism. One of its first scripted shows, the 10-part Sorry for Your Loss, starring Elizabeth Olsen, won the kind of reviews that most commissioners would die for.
“Building a buzz 3: social media masterclass” in late September was the third in a series of linked events run by the RTS centre over the past 18 months, following “Building a buzz: what makes a good PR” campaign and “Building a buzz: what makes a good promo”.
Join our panel of experts as they discuss, step by step, how diverse platforms including Facebook, Twitter and Instagram work to boost audience engagement, along with the latest tools available for creating high quality shareable content.
This session is not to be missed if you want to: build your fan-base, engage your audience, and most importantly increase your viewing figures.
Then with the advent of 24-hour news channels and the internet, news became more immediate. The only delay between a story breaking, and you being able to read about it, was the time it took for a journalist to get on the scene and report.
My name is Richard and I used to be a social media evangelist. Yes, I know, it’s shameful and hard to believe. But, back in the 2000s, the infant social media held such promise for broadcasters and audiences alike. In those sun-dappled days, we used to talk about the promise of interactivity, empowering the audience, real connection and insight into their thoughts and ideas. All this and free distribution!
The director of TV social media outfit SMMS added that half of viewers also look up the hashtag of a show to see what people are saying.
At an entertaining and informative masterclass, Booth argued that it makes sense to use social media to engage with audiences. “Social media is transforming the way people experience TV,” she said. “They’re using it to decide what to watch.”
The panel of film marketing specialist Jo Taylor, Eximo Marketing founder Andi Jarvis and RTS NI Chair and Stellify Media joint managing director Kieran Doherty discussed the influence of social media platforms on audiences at Belfast arts venue, the MAC.
The panel was chaired by Hugh Odling-Smee, project manager of Film Hub NI, one of nine hubs around the UK that aim to increase audiences for independent cinema.
Evans oversees all of the social media platforms for Sky News and manages the channel's relationship with those platforms - an exciting position to have in the midst of an impromptu election period.
There is so much online engagement surrounding the election, how much does social media represent the voting public and how can Sky get the facts across in a way that will interest people?
We spoke to Evans about how people engage online during an election, how Sky News use social media for such events, and what they have in store for election night.