social media

Social Media Muscles in on TV

The way we access content is fundamentally changing.  Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens.  Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.

Jess Kelly: Social media has a lot to offer TV and radio

RoI chair Agnes Cogan and Jess Kelly

Kelly, who covers technology both on air and online for the Independent Irish radio station, said that social media, while you “might not agree with what it has to say, never sleeps and is always engaging”.

She went on to outline what the multitude of different social media, including Facebook, Twitter, Instagram, and Snapchat, has to offer in TV and radio. As with many things in life, she added, posts offer “the good, the bad and the ugly”.

Patrick Walker: Getting social with Facebook Watch

In a short time Facebook Watch has come a long way. Rarely a week goes by without its parent, Facebook, attracting negative publicity for allegations that someone, somewhere is using the social media behemoth for nefarious purposes, with or without the possible involvement of the Russian state.

By contrast, the video-on-demand service Facebook Watch appears to be immune to such criticism. One of its first scripted shows, the 10-part Sorry for Your Loss, starring Elizabeth Olsen, won the kind of reviews that most commissioners would die for.

Building a Buzz 3: Social Media Masterclass

Join our panel of experts as they discuss, step by step, how diverse platforms including Facebook, Twitter and Instagram work to boost audience engagement, along with the latest tools available for creating high quality shareable content.

This session is not to be missed if you want to: build your fan-base, engage your audience, and most importantly increase your viewing figures.

Speakers

All about algorithms: how broadcasters were seduced by social media

(Credit: iStockphoto.com)

My name is Richard and I used to be a social media evangelist. Yes, I know, it’s shameful and hard to believe. But, back in the 2000s, the infant social media held such promise for broadcasters and audiences alike. In those sun-dappled days, we used to talk about the promise of interactivity, empowering the audience, real connection and insight into their thoughts and ideas. All this and free distribution!

How social media is transforming the way we experience television

The director of TV social media outfit SMMS added that half of viewers also look up the hashtag of a show to see what people are saying.

At an entertaining and informative masterclass, Booth argued that it makes sense to use social media to engage with audiences. “Social media is transforming the way people experience TV,” she said. “They’re using it to decide what to watch.” 

Why social media is the new watercooler

(Credit: Navada Group)

The panel of film marketing specialist Jo Taylor, Eximo Marketing founder Andi Jarvis and RTS NI Chair and Stellify Media joint managing director Kieran Doherty discussed the influence of social media platforms on audiences at Belfast arts venue, the MAC.

The panel was chaired by Hugh Odling-Smee, project manager of Film Hub NI, one of nine hubs around the UK that aim to increase audiences for independent cinema.