“Building a buzz 3: social media masterclass” in late September was the third in a series of linked events run by the RTS centre over the past 18 months, following “Building a buzz: what makes a good PR” campaign and “Building a buzz: what makes a good promo”.
Snap Inc. which is the company’s new name, have announced that it will be setting up its main international hub outside of the US, in London.
The company already has offices in Soho, but plans to open a new site close by to head up its European operations.
The news comes amid fears that Brexit will negatively impact the UK’s technology industries, however the company says it chose the London base because of the UK’s “strong creative industries [which] make this a great place to build a global business.”
Carol Thompson, 26, spends her day battling to get the attention of a classroom of small children. She gets up at 6:15am, runs to work, starts preparing for meetings and adds her finishing touches to lesson plans. At 9:00pm she relaxes on the sofa. Watching the news is the last thing on her mind.
“I generally watch television that I have recorded, rather than watching anything live or simply watching things because they happen to be on,” explains Thompson, whose viewing choices tend towards All 4, iPlayer, ITV Hub and Sky Go.
Traditional TV has been on the endangered species list for many years, yet it has fought off every new media predator to threaten it. But has television finally met its match with the rise of online multichannel networks (MCNs)?
“Now is the most exciting time for companies in the online video space,” claimed Rightster chief Ashley MacKenzie at “Beyond YouTube”, a sold-out RTS event in March that debated whether online channels were the future of TV.
With four existing shows on the mobile content platform, the network has now planned another nine programmes in its efforts to reach an increasingly digital audience.
Al Jazeera English has joined the image and video sharing app Snapchat, to provide viewers with a more interactive way to watch their content.
Snapchat launched in 2011 and now claims to have 4 billion video views per day. The platform allows users to interact with one another by sending an image or video to their contacts for five to ten seconds at a time.
RTS Futures assembled a panel of pioneers for its sold-out event at London's Hospital Club in late April, "I made it in... digital". An enthusiastic, youthful audience was eager to learn from their experiences of working at the cutting edge of new media. It learnt, perhaps surprisingly, that television – the dancing dad at an achingly hip party – still has a big role to play in the digital age.
The awards were hosted by comedian Josh Widdicombe at The Brewery in East London.
E4, which plays hosts to TV favourites Big Bang Theory and Made in Chelsea, beat off competition from CBBC, BBC and Sky Atlantic to win Best Entertainment Channel.
Soap Hollyoaks secured the Best Social Media and Digital Marketing campaign for its use of Snapchat in the ‘Who Killed Fraser?’ storyline.
Vice News gained the accolade for Best Original Channel while BBC Three drama Murdered By My Boyfriend won Best Scripted Programme.