NowThis

The new creative collaboration will focus on the production and co-distribution of sports related social media content.

NowThis Sports is set to take an entertaining and emotional look at the stories behind the athletes rather than focusing on the games highlights.

Eurosport will give NowThis access to its vast sport content archive and will be the initial European media partner and advertising sales team in the launch of NowThis Sports, set to launch in May.

Carol Thompson, 26, spends her day battling to get the attention of a classroom of small children. She gets up at 6:15am, runs to work, starts preparing for meetings and adds her finishing touches to lesson plans. At 9:00pm she relaxes on the sofa. Watching the news is the last thing on her mind.

“I generally watch television that I have recorded, rather than watching anything live or simply watching things because they happen to be on,” explains Thompson, whose viewing choices tend towards All 4, iPlayer, ITV Hub and Sky Go.