short form

Size Matters: A provocative look at short-form content (RTS FUTURES)

From YouTube to Channel 4, Snapchat to BBC Three, the revolution is happening and you can be a part of it!

RTS Futures is hosting a unique event where we invite you to learn from some of the greatest short-form pioneers.

An esteemed panel of industry leaders is ready to share their advice, trends and insights. Topics include how to create a career online, what short videos gets commissioned and what the future holds for emerging creative talent.

Presenter Chris Stark shares his secrets to success

When he was offered two days a week on the Scott Mills Show in 2012, he did everything in his power to get noticed. “I would turn up at 8.30 and stay all day and help wherever I could, no one asked me to leave!” 

He has since gone on to become a household name on Radio 1 and has carved out an exciting career with fresh and interesting content for the station. “Try and find a way of being yourself which inherently will make you different,” he explains.  

Eurosport and NowThis announce social content production partnership

The new creative collaboration will focus on the production and co-distribution of sports related social media content.

NowThis Sports is set to take an entertaining and emotional look at the stories behind the athletes rather than focusing on the games highlights.

Eurosport will give NowThis access to its vast sport content archive and will be the initial European media partner and advertising sales team in the launch of NowThis Sports, set to launch in May.

How to get noticed with short-form video

Short-form online content is booming. YouTube depends on it. Channel 4 and BBC Three are showcasing short films unsuited to conventional linear-TV schedules. Brands, wary of ad blocking, are in the market for short-form content, too.

These were some of the conclusions of a wide-ranging and packed RTS Futures panel discussion, “Size matters: A provocative look at short-form content”. The session was chaired with erudition and flair by Pat Younge, co-founder and Managing Director of Sugar Films.

Event report: RTS Futures - Size Matters

The panel, from left: Kelly Sweeney, Andy Taylor, Randel Bryan, Pay Younge, Adam Gee, Max Gogarty (Credit: Paul Hampartsoumian)

The wide-ranging debate heard how “everybody gets short-from now,” according to the night’s chair Pat Younge, co-founder and managing director of Sugar Films.  

With most of the audience only prepared to sample online shorts (many people stop watching during the first 15-20 seconds) established TV players like Channel 4 have adopted a more rigorous approach.

“When we develop ideas, from the beginning we think about how we’re going to sell them…

BBC Three online strategy revealed


A host of new long- and short-form programmes will be released on the BBC Three website, iPlayer and across social media following the switchover on 16 February.

The online service will build on BBC Three’s reputation for original British comedy and though-provoking documentaries. It will also be a home for contemporary British drama, innovative entertainment and current affairs programming.