Short-form online content is booming. YouTube depends on it. Channel 4 and BBC Three are showcasing short films unsuited to conventional linear-TV schedules. Brands, wary of ad blocking, are in the market for short-form content, too.
These were some of the conclusions of a wide-ranging and packed RTS Futures panel discussion, “Size matters: A provocative look at short-form content”. The session was chaired with erudition and flair by Pat Younge, co-founder and Managing Director of Sugar Films.