Comedy Central has broadened its content on social sharing app Snapchat.
With four existing shows on the mobile content platform, the network has now planned another nine programmes in its efforts to reach an increasingly digital audience.
Snapchat, originally a space for sharing short-lived photos and videos amongst its public users, opened up to corporate branding last year on the launch of Snapchat Discover. Large media companies such as The National Geographic and Cosmopolitan now regularly release exclusive content to viewers on the mobile application.
“Snapchat allows us to play with form and format, and the reception from our fans and the creative community has been tremendously gratifying,” said Comedy Central’s President of Original Programming, Kent Alterman ““It’s been great fun experimenting with established and emerging talent on our Snapchat Discover channel.”
Currently, the company's Discover channel airs ‘talking head’-style snippet shows where comedians cover cultural news items and voice their opinions on trends from sex to social media. As well as adding extra episodes to these popular series, Comedy Central’s new Snapchat schedule will include more conceptual shows like sketch comedy series Guber Pool and animated sitcom The Lounge.
The television network has been a partner of the social media app since the beginning of Snapchat Discover one year ago. With 23 companies now licensed to share content on the channel, Comedy Central remains one of its most popular amongst viewers having launched to an international audience in February.