Carolyn McCall: We want Cambridge to bring in the voice of the consumer
It may be Carolyn McCall’s first RTS Cambridge but she knows what she wants from the convention’s speakers. They should be positive and provocative. She also wants to hear from the voices of the people who consume the content.
“There is no point going into the Cambridge Convention with an attitude of ‘It’s all doom and gloom’. Yes, there are challenges but the opportunities for content creators have never been greater,” she emphasises.