BritBox

Does BritBox have the capability to survive the TV market?

If BritBox, BBC Worldwide’s international subscription video-­on-demand (SVoD) service, is to stand any chance of converting US consumers, it will need a major marketing push. Despite a plan to launch by the end of March, the joint venture between the BBC, ITV and AMC Networks that promises to deliver “best of British” content, it appears that even key industry players are unaware of its existence.