The new streaming service offers content from ITV, the BBC, Channel 4 and Channel 5.
BritBox, created by ITV and the BBC, marks the UK’s entry into the paid streaming market alongside international giants such as Netflix and Amazon.
Priced at £5.99 per month, BritBox will offer the biggest collection of British boxsets such as Broadchurch, Doctor Who, Gavin and Stacey, Wolf Hall and Downton Abbey.
Shows will only be available on BritBox once they have expired on broadcasters’ on-demand services such as iPlayer, ITV Hub and All 4, which do not require paid subscriptions.
Alongside the classic series available on BritBox will be some new shows. One such series is Lambs of God starring Ann Dowd from The Handmaid’s Tale and Jessica Barden from The End of the F****** World about nuns living on a remote island.
The Group Director of ITV SVOD, Reemah Sakaan, commented: “BritBox is all about bringing together the best of British creativity and talent in a new digital world.
“It’s wonderful to be bringing such a wealth of brilliant British TV and film to subscribers from today, and I’m looking forward to revealing our exciting, original commissions in the near future.”