The challenges of a shifting TV landscape will be discussed by television executives at this year's RTS Cambridge Convention, chaired by BBC Director-General Tony Hall.
Click here for the latest programme and news about Cambridge 2015
Earlier, the RTS convention had been told that, as a brand, Netflix today enjoyed the same high levels of public trust as the BBC. As for the TikTok-using, mobile-addicted members of Generation Z, the BBC looked to be completely under the radar.
Now it was the time for Tony Hall, the BBC’s Director-General, to respond. He did so in a wide-ranging, troop-rallying speech, and argued that, in today’s age of uncertainty, characterised by propaganda and disinformation, the BBC and public service broadcasting were more important than ever.
BBC's Tony Hall set out why, at a time of change and uncertainty, public service broadcasting is more important than ever. He is joined by Sky News' Political Editor Beth Rigby.
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First I want to take us back 40 years. A time before we learned words like ‘value chain’, ‘strategic reprioritisation’, ‘disintermediation’, or indeed ‘backstop’.
Tony Hall’s keynote speech centred on the BBC’s need for more money. Only then would it thrive and retain its role at the heart of Britain’s democracy, in a world of technological change and intense competition from global media giants.
He insisted that “cracks are starting to show” in BBC services following a decade of austerity, licence-fee freezes and top slicing, which were threatening its ability to innovate and meet the digital challenge.
As leader of one of the world’s largest media and entertainment companies, Bakish will share his views on global media trends, how Viacom is capitalising on shifts in consumer, technological and market dynamics, and his expectations for the future.
Culture UK aims to inspire new audiences and enhance the UK’s position as a global creative force.
The BBC has partnered with Arts Council England, the Arts Council of Northern Ireland, the Arts Council of Wales and Creative Scotland to launch the scheme which aims to develop UK-wide cultural festivals, increase the platforms for emerging talent and develop content that can be shown on the BBC.
Some of the leading creatives from across the BBC identified over 200 one and off screen talent of the future at the event.
The New Talent Hotlist features fresh new voices taking risks in front of and behind the camera and reflecting the diversity of modern Britain in the creative industry.
"Finding and supporting the next generation of new talent - both on and off screen - is a vital part of the BBC’s remit," said Tony Hall.
