Ted Lasso

Apple to its core: the slow and steady rise of Apple TV+

Two statistics released in recent months have made people sit up and pay attention to the burgeoning progress made by the streaming service Apple TV+. In May, the Jason Sudeikis-fronted football comedy drama, Ted Lasso, became the first Apple show to feature in Barb’s SVoD average UK monthly audience top 20.

It came in at number 18, with around 963,000 viewers – well below the most-watched (Netflix’s Queen Charlotte: A Bridgerton Story, seen by around 3 million) but a milestone nonetheless.

New Ted Lasso gets release date as first look hints at showdown

Apple also posted the first image from the series, which sees Ted (Jason Sudeikis) face off with Nate (Nick Mohammed) at West Ham, the club owned by AFC Richmond's owner Rebecca Welton's (Hannah Waddingham) vindictive ex-husband Rupert (Anthony Head), who watches on in the background. It's captioned: "Time to win the whole f***ing thing."

The tense meeting looks to follow on from the events of series two's finale, which saw a frustrated Nate shock fans by switching allegiances from Richmond to West Ham.

Ted Lasso shows 'Fútbol is life' for Apple TV+

From left: coach Beard (Brendan Hunt), head coach Ted Lasso (Jason Sudeikis) and kit man Nate Shelley (Nick Mohammed) (credit: Apple TV+)

It’s odd to think now but, before kicking off on Apple TV+, you may not have bet on football comedy drama Ted Lasso as a winner.  

Originally, Jason Sudeikis’s loveable Mr Nice Guy character fronted a US advertising campaign. As an American football coach turned “head coach of Tottenham Spurs” [sic], his cheerful cluelessness about the beautiful game made him ideal to bring soccer to American culture and thus promote NBC’s Premier League coverage back in 2013.