“Starring Great Britain” and the big business of screen tourism
You’ve seen the show, now book the trip. Coming soon to screens worldwide is an advertising campaign for UK tourism, featuring some of the best-known TV and film locations on our sceptred isles.
“Starring GREAT Britain” will be launched in January by VisitBritain, whose job is to attract international visitors. It is spending several million pounds to cash in on a boom in “set-jetting” – marketing-speak for location tourism. It will focus on TV shows sold globally, featuring places recognised by international audiences.