Apple to its core: the slow and steady rise of Apple TV+

Two statistics released in recent months have made people sit up and pay attention to the burgeoning progress made by the streaming service Apple TV+. In May, the Jason Sudeikis-fronted football comedy drama, Ted Lasso, became the first Apple show to feature in Barb’s SVoD average UK monthly audience top 20.

It came in at number 18, with around 963,000 viewers – well below the most-watched (Netflix’s Queen Charlotte: A Bridgerton Story, seen by around 3 million) but a milestone nonetheless.