Squid Game

The key to launching new content with GK Barry, Jordan Schwarzenberger, Rajiv Nathwani and Ajaz Ahmed

Ajaz Ahmed stands while speaking

How to launch new content depends on the platform you want to launch it on was the main message from some of the leading practitioners at the cutting edge of content creation and marketing.

During an entertaining and engaging session chaired by Roughcut Television Chief Executive, Ash Atalla, it emerged that word of mouth is a key attribute, especially when it comes to relatable and shareable material.

New series of Heartstopper, Bridgerton and Squid Game among announcements at Netflix Tudum 2023

They also revealed first look imagery for the highly anticipated live action Avatar: The Last Airbender, and trailers for reality dating show Love is Blind and Money Heist spin-off Berlin.

Read on for our overview.

Squid Game 2

The makers of The Noise talk S4C's painful gestation

A collage of moments from the short film Y Swn. An actor in front of protests and thatcher.

Welsh language channel S4C turned 40 in November but, as a new film commissioned to celebrate its birthday reminds us, it almost didn’t draw its first breath.

Y Sŵn (The Noise) tells the story of how the Conservative Government reneged on its 1979 manifesto pledge to introduce a Welsh-only channel and then – no spoiler alert needed – caved in.

Netflix announces Squid Game: The Challenge reality competition series

Squid Game series 1 (credit: Noh Juhan/Netflix)

456 real players will enter the game in pursuit of the life-changing $4.56 million reward. Inspired by the hit Korean drama series Squid Game, which holds the record as Netflix’s most popular series of all time, the players will compete through a series of games derived from the original show, plus some surprising new additions.

Their strategies, alliances and character will be put to the test as competitors are eliminated around them. The stakes are high, but the worst fate for competitors in this game is going home empty-handed.