The Sidemen

A 19-second video of a man admiring the elephants at San Diego Zoo has been viewed more than 360 million times. That means that almost 220 years of collective human history have been spent watching YouTube’s first-ever video, Me at the Zoo, posted by one of the company’s co-founders, Jawed Karim, 20 years ago.

How to launch new content depends on the platform you want to launch it on was the main message from some of the leading practitioners at the cutting edge of content creation and marketing.

During an entertaining and engaging session chaired by Roughcut Television Chief Executive, Ash Atalla, it emerged that word of mouth is a key attribute, especially when it comes to relatable and shareable material.