The Sidemen

The key to launching new content with GK Barry, Jordan Schwarzenberger, Rajiv Nathwani and Ajaz Ahmed

Ajaz Ahmed stands while speaking

How to launch new content depends on the platform you want to launch it on was the main message from some of the leading practitioners at the cutting edge of content creation and marketing.

During an entertaining and engaging session chaired by Roughcut Television Chief Executive, Ash Atalla, it emerged that word of mouth is a key attribute, especially when it comes to relatable and shareable material.